(2026). Driving innovation performance and sustainable marketing through big data analytics and the moderating role of marketing agility and customer experience management. Discover Sustainability.
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Chicago Style (17th ed.) Citation
"Driving Innovation Performance and Sustainable Marketing Through Big Data Analytics and the Moderating Role of Marketing Agility and Customer Experience Management."
Discover Sustainability 2026.
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MLA (9th ed.) Citation
"Driving Innovation Performance and Sustainable Marketing Through Big Data Analytics and the Moderating Role of Marketing Agility and Customer Experience Management."
Discover Sustainability, 2026.
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Warning: These citations may not always be 100% accurate.