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    The impact of electronic word-of-mouth in social networking sites on a high-involvement purchase : an empirical study of South African brides' intention to purchase the "once-in-a-... by Mowzer, Zeenat

    Published 2016
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    Investigating the Factors That Contribute to In-App Purchases in Online Gaming:The Stimulus-Organism-Response Model by Mathews, Ozayr

    Published 2019
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