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  1. The influence of algorithmic technologies on perceptions of autonomy in consumer decision-making

    Published 2025
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  2. The influence of brand heritage versus brand innovation on consumer purchase intent

    Published 2025
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  3. Value creation along the customer journey at direct and indirect firm-contact touchpoints

    Published 2025
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  4. The impact of mobile banking application features and customer satisfaction on customer growth in South African banks

    Published 2025
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  5. Investigating the possible interaction between black tax and financial strain (in relation to gender, age and work experience)

    Published 2026
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    Thesis
  6. The influence of behavioural biases on cryptocurrency adoption in South Africa

    Published 2026
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  7. Assessing inclusive leadership influence on inclusive climate and digital creativity in the public electricity generation industry

    Published 2026
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  8. Business models of non-MNC firms serving the BoP in South Africa

    Published 2013
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  9. Paradoxes experienced by women in management within a financial services institution

    Published 2013
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  10. An empirical test of the service-profit chain at the bottom of the pyramid

    Published 2013
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    Thesis
  11. The link between relative deprivation and lifestyle choices of affluent black South Africans

    Published 2013
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    Thesis
  12. How to best serve the rural and small town middle class market in South Africa

    Published 2013
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    Thesis
  13. Marketing metrics use in South Africa

    Published 2013
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