Challenges of defining and implementing strategic market segmentation

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The role of consumer behaviour in South Africa’s short term microinsurance

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Optimisation of the use and access to financial services at the base of the pyramid in South Africa

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Adaptation of the m-commerce value proposition for low-income markets

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The impact of shopping mall developments on consumer behaviour in township areas

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Exploring the factors that prevent home based to grow in South Africa

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The use of mobile phone advertising as an effective medium to reach the South African urban bottom of the pyramid

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Business activities at the base of the pyramid (BOP) in South Africa

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The extent of relative deprivation in upwardly mobile South Africans and its impact on financial attitudes

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Mobile banking and the financial services needs of the poor : an adoption framework

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The effective use of augmented reality in advertising communications

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Influencing customer retention for low-consumption credence goods through social norms

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Device Choice for On Demand TV

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Towards a better understanding of customer lifetime value and over indebtedness

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The relationship between the race of a celebrity endorser and consumer purchase behaviour in multi-racial societies

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Will the use of a third-party privacy seal (lock) in an e-mail advertisements result in a higher likelihood of consumers disclosing their private information?

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Ingredient brand strategies for new entrants in the South African stud buffalo breeding market South African stud buffalo breeding market

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The alignment of the nouveau riche to generational wealth

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