The effect of mobile marketing on the purchase of staple products: a case of bottom of the pyramid consumers in Khayelitsha by Mvula, Wandile

Get full text

The impact of brand equity on consumer buying behaviour among bottom of the pyramid consumers in South Africa: A case study of Parmalat yoghurt by Hlela, Sinegugu

Get full text

The impact of branding on support intentions towards supported social enterprises: The case of The Big Issue South Africa by Simons, Aaqib

Get full text

Investigating factors that influence the purchase behaviour of green cosmetic products amongst female consumers in South Africa by Mahowa, Vimbai

Get full text

A holistic investigation into healthcare service quality using a multi-stakeholder approach: The case of Parirenyatwa Hospital by Mubayiwa, Frank

Get full text

Investigating the factors that drive social commerce purchase intention amongst the millennials in South Africa by Kiza, Melikhaya

Get full text

Taking land reform seriously: from willing seller-willing buyer to expropriation by Dlamini, Siphiwe

Get full text

Reimagining the tourists? customer journey post-COVID-19: a case study of two world heritages sites ? Robben Island Museum and Table Mountain by Khangala, Shonisani David

Get full text

Taking land reform seriously: From willing seller-willing buyer to expropriation by Dlamini, Siphiwe

Get full text