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  1. The value required to negate consumer privacy concerns around location

    Published 2013
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    Thesis
  2. Employee behaviour in social media environments impacting corporate reputational risk

    Published 2013
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    Thesis
  3. The value of personified celebrity endorsers to brand endorsement and their effect on the brand and the personified celebrity endorser

    Published 2015
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  4. Industrial marketing : crafting psychological contracts in the presence of iron cages

    Published 2017
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    Thesis