The relationship between individuals’ personality and specific brand personalities by Haak, Xanri

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Antecedents to consumer willingness to share information with retailers by Koorts, Christie

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Assessment of how supporters become attached to a sports team by Pressinger, Gabbi Michelle

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Measuring marketing productivity : linking marketing expenditure to sales by Schmidt, Adelia

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The consumer-perceived risk associated with the intention to purchase online by Ward, Shannon-Jane

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The effect of the senses on the perception of a brand by Van Jaarsveld, Karien

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Assessing brand fit using conjoint analysis by Bucker, Silke

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Assessing brand image transfer in sponsorship by Morris, Andrea Leigh

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Price versus brand : assessing the role of price and brand in low-income consumer decision-making by Allan, Meredith Leigh

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The impact of Rwanda's investment climate on attracting foreign direct investment flows by Baloyi, Nxalati

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Determinants of life and funeral insurance penetration and density in South Africa by Mutasa, Nsika Chenzira Sibusiso

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