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  1. Cover Image

    The relationship between team identity and sports media consumption

    Published 2013
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    The effective integration of multiple communication techniques, including social media

    Published 2013
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    Electricity conservation : factors influencing sustainable energy efficient consumer behaviour in the South African household

    Published 2013
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    After the goldrush : willingness to pay for concert service and product attributes in South Africa

    Published 2013
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    A critical evaluation of the congruence between brand image and brand identity within the green marketing space

    Published 2013
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    The use and adoption of first-order retail banking products by the urban and peri-urban employed low-income populace of South Africa

    Published 2013
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    Factors influencing the usage of social networking websites amongst young, professional South Africans

    Published 2013
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    Brand in mergers and acquisitions an analysis of South African due diligence

    Published 2013
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    Evaluation of the impact of brand equity on shareholder returns amongst South African companies

    Published 2013
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    The role of brands in South African black middle class society

    Published 2013
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    Consumer motivations in forecourt convenience retailing in South Afica

    Published 2013
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    The management of organisational conflict during the organisation's life cycle

    Published 2013
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    Factors of successful brand extensions in the FMCG industry

    Published 2013
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    Winners and losers : the evolution of consumer spending mix as emerging markets mature

    Published 2013
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    Economic value of sport

    Published 2013
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    The influence of sport sponsorship on employee’s organisational commitment

    Published 2013
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    Antecedents of store patronage and cross-shopping : the case for increasing grocery spend in Soweto

    Published 2013
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    Evaluating the 4A's framework in serving the low-income consumer self-help housing needs

    Published 2013
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    Providing financial services to consumers at the base of the pyramid in Nigeria

    Published 2013
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    Investigating the relationship between salutogenesis and organisation engagement in a manufacturing corporation

    Published 2013
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