The effectiveness of trade show marketing capabilities on the financial performance of South African companies

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Customer equity as a firm’s valuation technique

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Evaluating market potential in emerging markets using marketing data

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Digital marketing impact on the consumer decision making process in Nike's customer retail operations in South Africa

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Mobile phone applications : understanding if motivations to engage are related to the customer perceived value, customer satisfaction and customer engagement

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Understanding the potential of digital technologies in enhancing retail business models: an exploratory study

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