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  1. Cover Image

    Exploring influencee resonance with social media influencers

    Published 2025
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    The influence of the top management team diversity on sensing and sensemaking of the external environment

    Published 2026
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    Contact personnel versus the organisation : antecedents impacting relationship quality in the business-to-business context

    Published 2013
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    Evaluating the effects of corporate reputation on employee engagement

    Published 2013
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    Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets

    Published 2013
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    Web marketing : South African marketers’ perceptions of social media, its impact and future role

    Published 2013
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    The evaluation of emotional intelligence competencies from the customers perspective

    Published 2013
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    Corporate reputation management : reconciling identity-image gaps

    Published 2013
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    Moving towards a new service development (NSD) framework for sustainable financial service offerings for the second economy

    Published 2013
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    Marketing in crisis : review of what skills brand manages in FMCG SA market deem essential and how the skills are effectively acquired

    Published 2013
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    The relationship between buyer orientations and the influence tactics used by salespersons in adaptive selling - a replication with extension study

    Published 2013
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    The role of branding SME start ups

    Published 2013
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  13. Cover Image

    Coping mechanism of South African women balancing managerial and motherhood roles

    Published 2013
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    The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry

    Published 2013
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    Entrepreneurial business opportunities that stem from the current trade imbalance between South Africa and Finland

    Published 2013
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    The role of custom publishing in building customer-based brand equity

    Published 2013
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    An investigation into place attachment in Newtown

    Published 2013
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    Enhansing the brand building process for consumer commodity products through marketing and technical collaboration

    Published 2013
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    The role of personality traits and motivation in determining brand ambassador performance in the alcoholic beverage industry

    Published 2013
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    The separation spiral : modelling voluntary turnover of women executives

    Published 2013
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