The association between ambidexterity, strategic orientation and business performance in the financial services (banking) sector

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The perceived impact of the SA Code of Practice for the marketing of medicines on customer equity in the pharmaceutical industry of South Africa

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Could green-marketing be a sustainable competitive advantage for retailers within South Africa?

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Consumer behaviour of the black middle class within the passenger vehicle market in South Africa

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Investigation of marketing accountability in South African organisations

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Assessing service quality in the South African advertising industry

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Willingness to pay for airline services and product attributes in South Africa

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An exploratory study into the marketing competencies needed for a South African Organization

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Factors affecting the consumer decision-making process in Africa: an exploratory study

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Defining the constructs of a safety climate measurement tool to determine readiness for a behavioral approach to safety management

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Exploring the impact of brand experience on satisfaction and loyalty in churches and religious organisations in Johannesburg

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