Leveraging cause-related marketing for revenue growth: a millennial consumer study in the South African prestige beauty sector

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In-store pickers and shoppers: the emotional and behavioural effects of co-existence in grocery retail environments

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Client-centric strategy in South African banks: perceptions of bank employees as staff members and as bank customers

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The relationship between value co-creation and customer perceived value

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Managing disinformation and its impact on brand equity – a study of the impact of fake news on motoring brand perceptions in South Africa

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