An investigation into the antecedents and outcomes of the m-shopping experience by Olivier, Xavier Rousseau

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The influence of cause-related marketing campaign structural elements on consumer intention, attitude and perception. by Human, Debbie

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Exploring the contribution of an integrated coaching and mentoring framework to develop entrepreneurial self-efficacy in survival-driven entrepreneurs by Cronje, Jean Pierre

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The management of long-term marketing relationships in business-to-business financial services by Theron, Edwin

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Consumer ethnocentrism and attitudes towards domestic and foreign products : a South African study by Pentz, Christian Donald

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Control measures in South Africa surrounding the tobacco and alcoholic beverage industry by Wilson, Ryan Leslie

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A study of the brand characteristics of Oakley by Peters, Wilhelm

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Store loyalty and the total retail experience by Sanderson, Karin

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Business-to-business marketing and the marketing of innovations in the South African diamond cutting and polishing industry by Tonkin, Ryan Michael

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The application of new product development principles in the pharmaceutical industry : a comparative study of marketing practitioners' perceptions by Venter, Gertruida Helena Christina

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A study on database marketing practices that raise consumer privacy concern : a proposed model for regulating database marketing practices in South Africa by Visser, Diane

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The role of sponsorship marketing in the integrated marketing communication programme with reference to the German insurance company Cosmos Direkt by Jantzen, Elke Simone

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Donor decision making in a non-profit religious organisation by Weideman, Eleanor

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Developing a scale to measure the benefits of co-production in the tourism industry by Taljaard, Aimee

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