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  1. From corporate social responsibility to brand activism and the effect on customer loyalty : a structural equation modelling approach by Welser, Carolin

    Published 2023
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  2. The impact of fear appeal advertising on disposition formation in HIV/Aids related communication by Terblanche-Smit, Marlize

    Published 2008
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  3. Determinants of online food purchase for South African consumers by Engel, Wendy Elaine

    Published 2025
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  4. The importance of internal image in the total corporate image formation process, with specific reference to Bonnita by Terblanche-Smit, Marlize

    Published 2012
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    Thesis