Consumer perceptions of displayed product attributes in advertising

Subjects: “…Advertising…”
Get full text
Get full text

The effective use of augmented reality in advertising communications

Subjects: “…Advertising copy…”
Get full text

The influence of musical congruity in advertising on atitude and intent by De Villiers, Engela

Subjects: “…Music in advertising -- Psychological aspects…”
Get full text

Predicting the next purchase date for an individual customer using machine learning by Droomer, Marli

Subjects: “…Advertising, Retail…”
Get full text

Diplomate van die kitskultuur : 'n teologies-etiese verkenning van die rol wat advertensies in die huidige Suid-Afrikaanse opset speel by Steyn, Cornelius Joubert

Subjects: “…Advertising -- Moral and ethical aspects…”
Get full text

The influence of sonic logos in television advertisements : a neuromarketing perspective by Vorster, Izel Alet

Subjects: “…Music in advertising…”
Get full text

Television advertising and television audiences in contemporary South Africa by Field, Martin Stanley

Subjects: “…Television advertising - South Africa.…”
Get full text

Aspekte van Engelse invloed in Afrikaanse advertensies by Kinghorn, Esme

Subjects: “…Advertising -- South Africa…”
Get full text

The impact of fear appeal advertising on disposition formation in HIV/Aids related communication by Terblanche-Smit, Marlize

Subjects: “…Fear appeal advertising…”
Get full text

Challenging Universality: gender portrayals in television commercials in South Africa and Germany by Hoess, Johanna

Subjects: “…cross-cultural advertising research…”
Get full text

The use of marketing communication tools in less developed countries with specific reference to the Eritrean manufacturing industry by Tesfamariam, Tsegazeab Bereketeab

Subjects: “…Advertising -- Eritrea…”
Get full text

Aspekte van reklame in die Afrikaanse omgangstaal by Meyer, Emmerentia Dorothea

Subjects: “…Advertising copy…”
Get full text

A rationale for the effective management of outdoor information transfer

Subjects: “…Advertising outdoor management south africa…”
Get full text
Get full text

The Impact of Egypt's Mega Events on Egyptians' Public Mood by Abass, Nouran

Subjects: “…Public Relations and Advertising…”
Get full text
Get full text
Get full text
Get full text
Get full text

The adoption of artificial intelligence in programmatic advertising in South Africa based on relative ease and usefulness using the diffusion of technology theory

Subjects: “…Programmatic advertising…”
Get full text

The use of mobile phone advertising as an effective medium to reach the South African urban bottom of the pyramid

Subjects: “…Mobile phone advertising…”
Get full text
Get full text

An analysis of the tax deductibility of sponsorship expenses for income tax purposes in South Africa

Subjects: “…Advertising…”
Get full text
Get full text

An approach to improving marketing campaign effectiveness and customer experience using geospatial analytics by Brink, Michael Philippus

Subjects: “…Advertising -- House furnishings…”
Get full text

Double blinded, placebo-controlled, randomised prospective intervention trial : to investigate the effectiveness of Bioslim in weight-loss and the influence of branding and adverti... by Lee, Tzu-Ting

Subjects: “…Weight-loss -- Advertising…”
Get full text

The utilization of artificial intelligence in online advertising and its perceived effectiveness by Tahoun, Nouran

Subjects: “…AI advertising…”
Get full text
Get full text