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Search Results - "Advertising"
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Framing of charity TV advertisements in Egypt: A content analysis
Published 2017Subjects: “…Charity advertisements in Egypt…”
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Commercial Pressures and Editorial Independence: Egyptian Journalists' Perceptions of Advertiser Influence in Contemporary Media
Published 2025Subjects: “…Advertising - Journalism - Media - Editorial Policies…”
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The Effects of Native Advertising Disclosure and Advertising Recognition on Perceptions of News Story and News Website Credibility: A Consumer Neuroscience Approach
Published 2021Subjects: “…Native Advertising…”
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The influence of cause-related marketing campaign structural elements on consumer intention, attitude and perception.
Published 2016Subjects: “…Advertising campaigns…”
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A comparative appraisal of trademark infringement in Nigeria and United Kingdom
Published 2015Subjects: “…Comparative advertising…”
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Promoting Climate Change Mitigation & Supporting NGOs: Converging the Theory of Planned Behavior & the Elaboration Likelihood Model
Published 2022Subjects: “…Facebook advertising…”
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The representation of veiled versus non-veiled women in advertising:a comparative analysis of local and western brands' Instagram posts
Published 2020Subjects: “…Advertising||Instagram||Women representation||veiled vs. non-veiled||Western Brands||Local Brands||Social Media||Stereotypes…”
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Die ontwikkeling van 'n psigometriese toetsbattery vir die keuring van advertensieverteenwoordigers in 'n Suid-Afrikaanse media-groep
Published 2012Subjects: “…Advertising, Newspaper…”
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The perceived credibility of electronic word-of-mouth communicaton on e-commerce platforms
Published 2012Subjects: “…Word-of-mouth advertising…”
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The effectiveness of the elements that frame cancer charity TV advertisements in Egypt: A case study on 57357 CCHF
Published 2019Subjects: “…TV advertisements…”
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Persuasive Strategies in the Language of Insurance Advertising in the Print Media in Nigeria
Published 2012Subjects: “…Advertisement…”
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Determining negativity in selected 2015 presidential election campaigns press advertisements
Published 2020Subjects: “…Press advertisements…”
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Ulwimi olunye alwanelanga tu (one language is never enough) : the role of language in consumer responses to sales slogans in the South African setting
Published 2023Subjects: “…Advertising -- Psychological aspects…”
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Herposisionering/vernuwing in die Suid-Afrikaanse vrouetydskrifmark, met spesifieke verwysing na innoverende inhoud
Published 2011Subjects: “…Advertising, Magazine -- South Africa…”
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n Bedryfsielkundige ondersoek na beeldbevordering as 'n promosiestrategie en uitvloeisel van sosiaal-verantwoordelike handelinge : 'n studie in die wynbedryf
Published 2012Subjects: “…Advertising -- Wine…”
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Die invloed wat agtergrondmusiek in advertensies en tipe en vlak van betrokkenheid uitoefen op verbruikers se houding teenoor advertensie, houding teenoor handelsmerk en koopintens...
Published 2012Subjects: “…Television advertising…”
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How Egyptian social identity is represented in billboards: A linguistic analysis
Published 2019Subjects: “…Advertising…”
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The Style of Decision: Consumer Wisdom and the mediating role of the Heuristic-Systematic Model of Information Processing in Clothes Shopping
Published 2026Subjects: “…Heuristic-systematic model; information processing; consumer wisdom; fashion clothing involvement; purchase intention; online advertising…”
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To buy or not to buy?: a psycholinguistic perspective on code switching in advertisements
Published 2022Subjects: “…Advertising…”
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Evaluation of the Extent and Pattern of Use of Herbal Bitters among Students in a Tertiary Institution in Southwestern Nigeria
Published 2014Subjects: “…Advertisement…”
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