Search Results - "Advertising"

  1. Framing of charity TV advertisements in Egypt: A content analysis by Sherra, Maha

    Published 2017
    Subjects: “…Charity advertisements in Egypt…”
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  2. Commercial Pressures and Editorial Independence: Egyptian Journalists' Perceptions of Advertiser Influence in Contemporary Media by Salem, Mohamed Ahmed

    Published 2025
    Subjects: “…Advertising - Journalism - Media - Editorial Policies…”
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  3. The Effects of Native Advertising Disclosure and Advertising Recognition on Perceptions of News Story and News Website Credibility: A Consumer Neuroscience Approach by Mule, Jessica Loko

    Published 2021
    Subjects: “…Native Advertising…”
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  4. The influence of cause-related marketing campaign structural elements on consumer intention, attitude and perception. by Human, Debbie

    Published 2016
    Subjects: “…Advertising campaigns…”
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  5. A comparative appraisal of trademark infringement in Nigeria and United Kingdom

    Published 2015
    Subjects: “…Comparative advertising…”
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  6. Promoting Climate Change Mitigation & Supporting NGOs: Converging the Theory of Planned Behavior & the Elaboration Likelihood Model by Halawa, Passant Mostafa

    Published 2022
    Subjects: “…Facebook advertising…”
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  7. The representation of veiled versus non-veiled women in advertising:a comparative analysis of local and western brands' Instagram posts by El-Banna, Doaa

    Published 2020
    Subjects: “…Advertising||Instagram||Women representation||veiled vs. non-veiled||Western Brands||Local Brands||Social Media||Stereotypes…”
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  8. Die ontwikkeling van 'n psigometriese toetsbattery vir die keuring van advertensieverteenwoordigers in 'n Suid-Afrikaanse media-groep by Marais, Adriaan

    Published 2012
    Subjects: “…Advertising, Newspaper…”
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  9. The perceived credibility of electronic word-of-mouth communicaton on e-commerce platforms by Bosman, Dirk Johannes

    Published 2012
    Subjects: “…Word-of-mouth advertising…”
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  10. The effectiveness of the elements that frame cancer charity TV advertisements in Egypt: A case study on 57357 CCHF by Kasseb, Yasmine

    Published 2019
    Subjects: “…TV advertisements…”
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  11. Persuasive Strategies in the Language of Insurance Advertising in the Print Media in Nigeria

    Published 2012
    Subjects: “…Advertisement…”
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  12. Determining negativity in selected 2015 presidential election campaigns press advertisements

    Published 2020
    Subjects: “…Press advertisements…”
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  13. Ulwimi olunye alwanelanga tu (one language is never enough) : the role of language in consumer responses to sales slogans in the South African setting by Wright, Megan Anne

    Published 2023
    Subjects: “…Advertising -- Psychological aspects…”
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  14. Herposisionering/vernuwing in die Suid-Afrikaanse vrouetydskrifmark, met spesifieke verwysing na innoverende inhoud by Townsend, Stephanie

    Published 2011
    Subjects: “…Advertising, Magazine -- South Africa…”
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  15. n Bedryfsielkundige ondersoek na beeldbevordering as 'n promosiestrategie en uitvloeisel van sosiaal-verantwoordelike handelinge : 'n studie in die wynbedryf by Visser, Jacobus Hendrik

    Published 2012
    Subjects: “…Advertising -- Wine…”
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  16. Die invloed wat agtergrondmusiek in advertensies en tipe en vlak van betrokkenheid uitoefen op verbruikers se houding teenoor advertensie, houding teenoor handelsmerk en koopintens... by Nel, Etienne

    Published 2012
    Subjects: “…Television advertising…”
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  17. How Egyptian social identity is represented in billboards: A linguistic analysis by El-Feky, Eman

    Published 2019
    Subjects: “…Advertising…”
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  18. The Style of Decision: Consumer Wisdom and the mediating role of the Heuristic-Systematic Model of Information Processing in Clothes Shopping by Sakr, Nourane

    Published 2026
    Subjects: “…Heuristic-systematic model; information processing; consumer wisdom; fashion clothing involvement; purchase intention; online advertising…”
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  19. To buy or not to buy?: a psycholinguistic perspective on code switching in advertisements by Adams, Doene

    Published 2022
    Subjects: “…Advertising…”
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  20. Evaluation of the Extent and Pattern of Use of Herbal Bitters among Students in a Tertiary Institution in Southwestern Nigeria

    Published 2014
    Subjects: “…Advertisement…”
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