The effect of mobile marketing on the purchase of staple products: a case of bottom of the pyramid consumers in Khayelitsha by Mvula, Wandile

Subjects: “…Bottom of pyramid…”
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Exploring negative brand experiences at the Bottom of Pyramid

Subjects: “…Bottom of pyramid…”
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The impact of brand equity on consumer buying behaviour among bottom of the pyramid consumers in South Africa: A case study of Parmalat yoghurt by Hlela, Sinegugu

Subjects: “…Bottom of Pyramid…”
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