Assessing brand fit using conjoint analysis by Bucker, Silke

Subjects: “…Brand choice…”
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n Empiriese ondersoek na die geldigheid van die teorie onderliggend aan die 'Conversion Model' ten opsigte van handelsmerkgetrouheid by Baard, Carina

Subjects: “…Brand choice…”
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n Ondersoek na die versnaperingsmark in die Wes-Kaap : 'n studie in handelsmerkgetrouheid by Du Toit, L. H.(Laura Helene)

Subjects: “…Brand choice…”
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Faktore wat studente motiveer om by 'n Afrikaanse privaat hoëronderwysinstelling te studeer by Maree, Lizán

Subjects: “…Brand choice -- Research…”
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Assessing brand image transfer in sponsorship by Morris, Andrea Leigh

Subjects: “…Brand choice…”
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Die invloed wat agtergrondmusiek in advertensies en tipe en vlak van betrokkenheid uitoefen op verbruikers se houding teenoor advertensie, houding teenoor handelsmerk en koopintens... by Nel, Etienne

Subjects: “…Brand choice…”
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The effect of the senses on the perception of a brand by Van Jaarsveld, Karien

Subjects: “…Brand choice…”
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Trademark and brand dilution : an empirical investigation by Kruger, Hannelie

Subjects: “…Brand choice…”
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The strategic value of authentic narrative in branded entertainment by Van Loggerenberg, Marthinus Johannes Coetzee

Subjects: “…Brand choice -- Research…”
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A study of the brand characteristics of Oakley by Peters, Wilhelm

Subjects: “…Brand choice…”
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Organic wine : choice and consumer value perceptions by Ghezelbash, Atousa

Subjects: “…Brand choice -- Great Britain…”
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The relationship between individuals’ personality and specific brand personalities by Haak, Xanri

Subjects: “…Brand choice -- Research…”
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Price versus brand : assessing the role of price and brand in low-income consumer decision-making by Allan, Meredith Leigh

Subjects: “…Brand choice…”
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Consumer ethnocentrism and attitudes towards domestic and foreign products : a South African study by Pentz, Christian Donald

Subjects: “…Brand choice -- South Africa…”
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Evoked nostalgia, personal continuity and behavioural outcomes: a study of Generation X and Y consumers in a South African context by Heyns, Grethe

Subjects: “…Brand choice -- South Africa…”
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