Building brand equity in a stigmatised market: a cannabis industry case study by Masemola, Sibongile

Subjects: “…brand equity…”
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The effectiveness of sponsorship in relation to customer-based brand equity : an action sport event application

Subjects: “…Action sport sponsorship brand equity…”
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Impact of branding indicators on a company share price

Subjects: “…Brand equity…”
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The role relationship benefits have on brand equity in the business to business, services environment

Subjects: “…Brand equity…”
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The role relationship benefits have on customer equity in the business-to-business environment

Subjects: “…Brand equity…”
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The impact of brand equity on consumer buying behaviour among bottom of the pyramid consumers in South Africa: A case study of Parmalat yoghurt by Hlela, Sinegugu

Subjects: “…Brand equity…”
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The influence of country of origin on consumers’ quality perception and selection of interior merchandise

Subjects: “…Brand equity…”
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Branding as a strategic tool to reposition a destination : a survey of key tourism stakeholders in Zimbabwe

Subjects: “…Brand equity…”
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The potential of packaging to strengthen brand equity in female apparel retail stores

Subjects: “…Brand equity…”
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Towards a client-based brand equity framework for selected business-to-business services by Steenkamp, Pieter

Subjects: “…Client-based brand equity…”
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The strategic value of authentic narrative in branded entertainment by Van Loggerenberg, Marthinus Johannes Coetzee

Subjects: “…Customer-based brand equity…”
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The Impact of Universities’ Social Media Content and Digital Brand Equity on Potential Students’ Perception, Engagement and Trust: The case of Egyptian private universities by Shoukry, Mahy

Subjects: “…Digital Brand Equity- Social media marketing - Content marketing - Egyptian private universities - Higher Education marketing…”
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