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The role of cultural values in evaluating brand extensions : individualism versus collectivism

Published 2013
Subjects: “…Brand extension…”

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'n Ondersoek na die tydskrifte Weg!/go! en Women's Health se nie-media handelsmerkuitbreidings : moontlike riglyne vir publikasies by Gregan, Eugenie

Published 2020
Subjects: “…Brand extensions…”

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