The role of gamification in shaping the brand loyalty of Generation Z consumers by Weits, Elkin

Subjects: “…Brand Loyalty…”
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The theory of reasoned action as applied to brand loyalty by Ruttenberg, Allan

Subjects: “…Brand loyalty…”
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Fee sensitivity of crypto investors: the role of perceived integrity, trust andbrand loyalty

Subjects: “…Brand loyalty…”
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Blind loyalty in organization, contributing factors and preventative measures : a theoretical analysis by Seshoka, Mputi Daniel

Subjects: “…Brand loyalty…”
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The role of self concept in understanding brand experience, brand attachment and brand loyalty in the consumption of premium clothing brands

Subjects: “…Brand loyalty…”
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The nature of brand loyalty at the base of the pyramid

Subjects: “…Brand loyalty…”
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The influence of hyper-personalisation in the banking sector on client trust and loyalty towards the bank’s brand

Subjects: “…Brand Loyalty…”
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The role of consumers' brand legitimacy perceptions in terms of their loyalty towards car brands by Mahapa, Katleho

Subjects: “…Customer brand loyalty…”
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The Power of Nostalgia in Creating Lovemarks for Brands by Philip, Sandy

Subjects: “…brand loyalty…”
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Analysing generational transfer of brand loyalty in the dishwashing liquid product category, in the Western Cape Province by Coetzee, Quintin

Subjects: “…Brand Loyalty…”
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Price versus brand : assessing the role of price and brand in low-income consumer decision-making by Allan, Meredith Leigh

Subjects: “…Brand loyalty…”
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