Full Text Available
Access Repository
Search Results - "Election"
- Go to Previous Page
- Showing 21 - 21 results of 21
-
Sociocultural framing of ‘ambo-gbabe’ music video campaign in the 2015 gubernatorial elections in Lagos State, Nigeria
Published 2018-06Subjects: “…Lagos State elections…”
Call Number: Loading…
Located: Loading…Article Loading…
Search Tools:
Refine Results
Page will reload when a filter is selected or excluded.- Nigeria 6 results 6
- Political communication 4 results 4
- Election 3 results 3
- Elections 3 results 3
- Presidential elections 3 results 3
- 2011 Presidential Election 2 results 2
- Debate effects 2 results 2
- Democracy 2 results 2
- Goodluck Jonathan 2 results 2
- Negative campaigns 2 results 2
- Over the years, debate scholarship has interrogated the usefulness or relevance of political debates in the electoral process. While there is an avalanche of debate effect studies in established democracies such as America, scant attention has been paid to presidential debates in Nigeria. Based on the Rational Choice theory and the Uses and Gratifications theory, this study therefore investigated voters’ response to the 2019 presidential debate in Nigeria. The study adopted the survey research design and administered questionnaire on 460 voters in Ekiti State, Nigeria. The respondents were selected using the multi-stage sampling technique. Findings revealed that although the 2019 presidential debate had very little influence on voters’ voting decisions in the 2019 presidential election, a majority of the voters perceived the presidential debate as relevant to the electoral process as it increased their knowledge of political issues as well as their knowledge of the candidates. Moreover, political affiliation was found to be the most significant factor that influenced voters’ choice of candidate. The study therefore recommended that political campaign managers and politicians should leverage the debate platform to promote their candidates but should not assume this would significantly influence voting decisions 2 results 2
- Peace building 2 results 2
- Political violence 2 results 2
- Presidential debate 2 results 2
- Rhetoric 2 results 2
- Social media 2 results 2
- This study explored the rhetorical appeals expressed in Goodluck Jonathan's 2011 presidential political adverts and their influence on voting decisions of Nigerian voters during the election. Quantitative and qualitative research methods were employed for data gathering and analysis. The multistage and simple random sampling techniques were used to delineate Ibadan North Local Government into wards and to select two communities, while the purposive sampling technique was used to select respondents of voting age, those who could recall the presidential political adverts and who also voted for Jonathan during the 2011 presidential elections. Data were gathered from three hundred and nine (309) participants' duly completed copies of the questionnaire and structured interviews conducted with a political activist and a media practitioner. Survey data were analysed through simple percentages and Pearson correlation, while the video advertisements were analysed using the rhetorical parameters: ethos, pathos and logos. Respondents have positive perception of Goodluck Jonathan's personality in the adverts which influenced their decision to vote him as president in 2011. Goodluck Jonathan's credibility, as shown in the adverts, significantly influenced the voters' emotion (pathos) (r = 0.469; p<0.05) and their sense of reasoning (logic) (r = 0.624; p<0.05) in voting him. The logical appeal in the adverts significantly influenced voters more than the emotional appeal (p<0.05). There is no significant difference in genders' perceptions about Jonathan's political adverts. Hence, there is need to further explore the use of rhetoric in political advertising in order to design appropriate strategies backed with appropriate messages that will persuade the audience for a reciprocal action. 2 results 2
- Using the discursive analytical approach, this paper examines the role of communication in peace building, and describes the pre-election and post-election strategies and interactions that enabled a peaceful environment despite the overwhelming negative campaigns and volatility of the process involving the 2015 Nigerian Presidential election campaigns. Hence, this paper illustrates the communicative behaviour of the contenders and their public display in the media which serve as a model for political peace communication; and points to the power of strategic communication for peace building, which has implications for a violence-free environment, social order and political development in Africa. 2 results 2
- Voters’ choice 2 results 2
- Voters’ perception 2 results 2
- 2015 Presidential Election 1 results 1
- Acute phase proteins 1 results 1
- Akiwowo 1 results 1
- Antibiotics 1 results 1
- Apathy 1 results 1
- Architecture 1 results 1
- As in other parts of the world, the Nigerian news media, in its coverage of electioneering, has been accused of marginalizing female politicians. To establish the veracity of this claim, we examined how Nigerian newspapers reported campaign activities of the major presidential candidates during Nigeria’s 2015 presidential election. Using the theories of media framing and market-oriented journalism, we undertook content analysis of 194 editions of three randomly selected newspapers—The Punch, The Guardian and the Daily Sun. The findings confirmed a media framing that marginalized female politicians as Nigerian newspapers gave prominence and intense coverage to male presidential aspirants as opposed to their female counterparts. 1 results 1
- Campaigns 1 results 1
- Civil society 1 results 1
- Collectivist culture 1 results 1
- see all…