Perceptions of effectiveness of celebrity endorsed advertisements among Egyptian consumers by Azab, Marwa Diaa El Din

Subjects: “…Celebrity endorsement…”
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An experimental investigation of the relative effects of different forms of endorsement on brand trust

Subjects: “…Endorsement…”
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Daring to lead: the psychodynamic relationship between anticipated image risk, leader-identity endorsement and leadership emergence in undergraduate student teams by Jordan, Emma

Subjects: “…leader-identity endorsement…”
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The value of personified celebrity endorsers to brand endorsement and their effect on the brand and the personified celebrity endorser

Subjects: “…Endorsements in advertising…”
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What Was That Brand? Exploring the Vampire Effect in Online Advertising by Soliman, Merna

Subjects: “…Celebrity Endorsement…”
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The influence of nutrition labelling and logos on food purchasing behaviour in Cape Town, Western Cape, South Africa by Koen, Nelene

Subjects: “…Health endorsement logos -- South Africa…”
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The effectiveness of the elements that frame cancer charity TV advertisements in Egypt: A case study on 57357 CCHF by Kasseb, Yasmine

Subjects: “…spokesperson endorsement…”
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