Consumer buying behaviour in online fashion retail : a study of South African millennial males by Ryke, Lieze

Subjects: “…Generation Y -- South Africa…”
Get full text

Marketing wines to South African Millennials : the effect of expert opinions on the perceived quality of Pinotage wines by Vannevel, Margaux

Subjects: “…Generation Y -- South Africa…”
Get full text

Exploring the role of storytelling in environmental communication : a documentary campaign aimed at South African millennials by Scott, Kelly

Subjects: “…Generation Y -- South Africa…”
Get full text

The influence of fear appeal approaches and perceived risk on generation Y consumers’ protection motivation by Buhrer, Stephanie

Subjects: “…Generation Y -- South Africa…”
Get full text

A clash of cultures : exploring the perceptions and experiences of South African youth towards the military as an employer of choice by Smith, Megan

Subjects: “…Generation Y -- South Africa -- Attitudes…”
Get full text

The role of anthropomorphism and authenticity in value creation : the case of artisanal luxury brands by O’Keeffe, Georgina Alexis

Subjects: “…Generation Y -- South Africa…”
Get full text

Antecedents to the intention to quit amongst Generation Y Information Technology professionals in software development organisations in South Africa by Booysen, Candice

Subjects: “…Labor turnover -- Generation Y -- South Africa…”
Get full text

Evoked nostalgia, personal continuity and behavioural outcomes: a study of Generation X and Y consumers in a South African context by Heyns, Grethe

Subjects: “…Generation Y -- South Africa…”
Get full text