The Components of Marketing Capability : a framework and processes of knowledge integration for development

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Sources of sustainable competitive advantage for businesses operating in a global marketplace

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A profile of international participants of the 2004 Cape Argus Pick 'n Pay Cycle Tour by Shaffie, Rushan

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A study of the evaluation of advertising message effectiveness with particular reference to the life assurance industry in South Africa by Wigram, Nigel Francis

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The antecedents and consequences of brand equity in the South African running shoe market by Bastian, Julia Christina Margit

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Effects of content marketing on attitude formation in the South African energy drink market by Hirschfelder, Benedikt

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The impact of electronic word-of-mouth in social networking sites on a high-involvement purchase : an empirical study of South African brides' intention to purchase the "once-in-a-... by Mowzer, Zeenat

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Exploring the signalling potential of mega-sporting events : an analysis of the 2010 FIFA World Cup in South Africa by Jenkins, David

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The effect of negative user-generated content on consumer-based brand equity : comparing brand loyal versus non-loyal customers in the luxury wine market by Wouters, Claire

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Attitudes towards church retailing in Cape Town, South Africa by Bundwini, Nqobile

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Exploring factors influencing Black South African Millennials when considering African Ankara fashion by Mbumbwa, Tendai

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Investigating the Factors That Contribute to In-App Purchases in Online Gaming:The Stimulus-Organism-Response Model by Mathews, Ozayr

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The role of content marketing on the vehicle insurance industry by Gcabashe, Thuso

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Privacy, Self-Sovereign Identity Technology and the Willingness to Provide Personal Information by Hendricks, Matthew

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A holistic investigation into healthcare service quality using a multi-stakeholder approach: The case of Parirenyatwa Hospital by Mubayiwa, Frank

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A study of the evaluation of advertising message effectiveness with particular reference to the life assurance industry in South Africa by Wigram, Nigel Francis

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An investigation into brand loyalty, and the case for house brands in the emergent township market by Oakenfull, Catherine

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Understanding the role of emotion in viral marketing by Chohan, Raeesah

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The impact of personality and self-efficacy on customer revenge behaviour by Eksteen, Annelie

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South African Rooibos industry : opportunities and constraints with special reference to the German consumer market by Gress, Tobias

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