Purpose in practice: An interview with Katrin Pucknat, chief marketing officer, RESMED

Subjects: “…Marketing and Purchasing…”
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From purpose statements to purpose systems: Research opportunities on eudaimonic well-being for consumers and employees

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What is marketing? Three defining properties

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A stakeholder systems approach to the marketing discipline’s troubled trajectory

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Introduction to theory and practice

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What should be fixed in something that isn’t broken: A commentary on “How to save marketing ...”

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Marketing: A phenomenon of flourishing through care

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Death technologies and digital afterlife: An ethical perspective

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If marketing is a phenomenon of creating meaningfulness, what is meaningful marketing theory?

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How to save marketing: Let’s focus on the phenomenon

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Conceptualizing service ecosystem agility to maintain functionality in the face of perturbations

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The concept of marketing and its mismatch with academic practice

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Save our ship: Marketing in turbulent seas

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Invited Commentary on Grönroos’ article: How to save marketing: let’s focus on the phenomenon. Marketing as being and doing: Re-grounding the phenomenon in social practice

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A more aspirational direction for the marketing discipline

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Convenient for me is not convenient for us: A collective-centric convenience mindset for a more sustainable future

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Untangling the market orientation and customer orientation continuum: Proposing independent conceptualizations

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Building on and galvanizing ’s progress

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Contingent influences of innovation characteristics and firm capabilities on early-mover advantage: A conceptual framework for high-tech environments

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Securing early-mover advantage in technology markets: Insights from the field on the contingent influence of organizational will and skill

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