Consumers' motivations to engage with local brands on social media by Esterhuyzen, Lisa

Subjects: “…Social media -- Marketing…”
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Contextual factors influencing the adoption of social media marketing by SMEs in the tourism industry of Saudi Arabia by Alhaidari, Nawal Nasser

Subjects: “…Social media marketing…”
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Contextual factors influencing the adoption of social media marketing by SMEs in the tourism industry of Saudi Arabia by Al-Haidari, Nawal Nasser Omar

Subjects: “…Social media marketing…”
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The Impact of Universities’ Social Media Content and Digital Brand Equity on Potential Students’ Perception, Engagement and Trust: The case of Egyptian private universities by Shoukry, Mahy

Subjects: “…Digital Brand Equity- Social media marketing - Content marketing - Egyptian private universities - Higher Education marketing…”
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