The role of the marketer as a gatekeeper to digital media in South Africa: investment factor identification through structural equation modelling

Subjects: “…Advertising…”
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Interpretation of campaign briefs between South African financial services and advertising agencies

Subjects: “…Advertising agencies…”
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Perception of women in Egyptian advertising by Arafa, Alia Mohamed

Subjects: “…Advertising…”
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The law affecting comparative advertising in South Africa by Kadelbach, Philipp

Subjects: “…Comparative advertising…”
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The impact of content regulation on advertising creativity with reference to the alcoholic beverage industry

Subjects: “…Advertising…”
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Assessing service quality in the South African advertising industry

Subjects: “…Advertising…”
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Understanding the Perspectives of Users, Advertisers and Ad Blocker Companies on Ad Block Usage by Mahmoud, Alaa Ahmed Ali

Subjects: “…Online Advertising…”
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Bekende gebeurtenisse as oorredingsmeganismes in advertensietekste by Evenhuis, Nanette

Subjects: “…Advertising…”
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An exploration of the ethics of scam advertising and advertising awards shows in South Africa

Subjects: “…Advertising ethics…”
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A framework for the planning and integration of out-of-home advertising media in South Africa

Subjects: “…Advertising and media industry…”
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Die invloed van indeksikaliteit en gepastheid van advertensiemusiek en betrokkenheid van verbruikers op verbruikers se reaksie teenoor advertensies by Van den Berg, Karin

Subjects: “…Music in advertising…”
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Context aware advertising by Youssef, Youssef

Subjects: “…Advertising…”
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The effect of foreign entrants on the South African television commercials production industry

Subjects: “…Television advertising…”
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How is green seen? Exploring the impact of visual elements in ‘green’ advertising

Subjects: “…Green advertising…”
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De gustibus non est disputandum : regulating offensive advertising in a democratic South Africa

Subjects: “…Advertising code…”
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Code-switching as a persuasive device in South African advertising by Cowley, Jennali

Subjects: “…Advertising--Language…”
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Die invloed van patriotisme as oorredingsmeganisme in 'n Suid-Afrikaanse konteks : 'n ondersoek na patriotiese advertensies se effektiwiteit onder wit en bruin Suid-Afrikaners by Jubelius, Jo-Lize

Subjects: “…Advertising -- South Africa…”
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Towards a national code of practice for outdoor advertising

Subjects: “…Roadside signs outdoor advertising…”
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The impact of advertising controllable elements on consumers' attitude towards the advertisement, brand and purchase intention by Arshad, Suhaila

Subjects: “…fuel advertising…”
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An investigation into the influence of targeted-Facebook advertising through mobile devices on South African consumers' advertisement perceptions by Wicht, Alina

Subjects: “…Online advertising…”
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