The role of informational cues in young adult males’ quality assessment of smart casual wear during purchase decision - making

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An experimental investigation of the relative effects of different forms of endorsement on brand trust

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The significance of environmental issues and contextual circumstances during South African consumers’ pre purchase evaluation of major household appliances

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The influence of algorithmic technologies on perceptions of autonomy in consumer decision-making

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Differences in consumers' decision-making styles across product categories with varying complexity

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The effect of personal cultural orientations on consumer decision-making styles through consumer involvement

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An exploration of the decision-making processes and coping mechanisms of functionally illiterate South African consumers

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Importance of social media in the information sourcing phase during the decision-making process of the South African traveller by Leugering, Marvin

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Marketing communication strategies for chinese automotive OEMs operating in South Africa: the role of diversity in consumer decision-making

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Strategic issues in purchasing management for manufacturing enterprises

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Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience

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South African male consumers' involvement in their clothing purchases

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The role of environmental knowledge and information in young female consumers’ selection and evaluation of environmentally friendly apparel

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Factors that influence the consumer purchase decision to subscribe to a meal-kit delivery service

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The factors influencing buyer behaviour of single working women when purchasing financial products or services: an exploratory study

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Luxury value perceptions that drive South African female consumers' purchase intent for luxury exotic leather accesories

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Needs and problems of fuller figure South African working women with regard to branded apparel

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ERP value determination in South African companies

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Consumer behaviour of the black middle class within the passenger vehicle market in South Africa

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The development of an online guide for the assessment of apparel textile quality

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