The effectiveness of sponsorship in relation to customer-based brand equity : an action sport event application

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The role of packaging in customer satisfaction within the supply chain : a study in the airline industry

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Incorporating time and statistical variations in load modelling for reliability and customer interruption costs evaluations by Ip Cho, Nicolas Foumg Sian

“…A comparison using historical load data based on South African residential customers and shops (used as commercial customers) with the different load models is performed and their impact on the calculated reliability or cost indices are analysed. …”
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Customer experience as an antecedent to market orientation: a mixed methods study of postgraduate students by Raja, Shameema Ebrahim

“…This study's findings reflect, that the stronger the level of Market Orientation practiced by supervisors, the more likely it is that the student experience would be positive, and the greater the impact on students' customer satisfaction levels. …”
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Ensuring fair customer outcomes : the role of representatives in South Africa's financial services industry

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Usage of Twitter by state-owned enterprises to communicate with customers: A case of Transnet South Africa by Mello, Tsebiso Lisbeth

“…Without social media, customers are often unable to evaluate the product and services that the state-owned enterprise is offering before making an offer. …”
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How the distressed personality, job demands and resources relate to customer service agents' engagement and burnout by Stemmet, Rushka

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Emotional labour and the experience of emotional exhaustion amongst customer service representatives in a call centre by Spies, Marelise

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Leveraging customer loyalty in the short term domestic insurance industry through a focus on product stewardship by Staak, Barry John

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An exploratory study of the Directorate of Customs and Excise’s perceptions about the performance management system of the public service in Namibia by Anghuwo, Jacobina Taukondjele

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An assessment of customer care services in the public sector - a study of the Government Institutions Pension Fund in Namibia by Kurtz, Erna Irene

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Motivational factors, customer engagement and loyalty in the mobile instant messaging environment : moderating effect of application usage

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Investigating the role and application of blockchain technology on digital marketing in building trust to enhance customer-centric relationships.

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Non-family employees' perception of familiness, identification, commitment and customer service in a large family business

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From corporate social responsibility to brand activism and the effect on customer loyalty : a structural equation modelling approach by Welser, Carolin

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Automation System Procedure of the Ghana Revenue Authority on the Effectiveness of Revenue Collection: A Case Study of Customs Division by Tetteh, Emmanuel Gidisu

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The role of multi-level customer relationship management in satisfaction and cross-selling in the South African business-banking sector

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Growing up Greek : the differing journeys through childhood in ancient Athens and Sparta by Robertson, Elizabeth Ann

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