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Reducing churn from price increases : an experimental intervention
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Store loyalty and the total retail experience
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The effect of negative user-generated content on consumer-based brand equity : comparing brand loyal versus non-loyal customers in the luxury wine market
Published 2016“…This study therefore questions whether CBBE is affected through negative UGC, and if that effect is different for brand loyal versus non-loyal customers. The "love becomes hate" argument proposes that loyal consumers are more impacted by extreme negative UGC, because betrayal in brand trust leads to strong CBBE damage. …”
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Is South Africa's headquarter regime successful and does it go against national legislation? Are rewards from a customer loyalty programme capital or revenue in nature?
Published 2016“…As all the elements of the general gross income definition are not met, the rewards from a customer loyalty programme should not be taxable in the hands of th e customer. …”
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Impact of COVID Responses on Brand Performance
Published 2021“…However, customer service and donations in kind were the only responses that showed a significant positive impact on brand growth. …”
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The impact of digitisation on risk management in financial institutions
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The impact of increased electricity prices on consumer demand
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Impact of mobile money on economic growth in Kenya
Published 2023“…The purpose of this study was to establish the impact of mobile money on economic growth in Kenya. …”
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The impact of non-tariff measures on SADC agricultural trade
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The impact of deposit Insurance and bank resolution on financial contracts
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The impact of corporate social responsibility on a company's image
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The impact of retailer distribution centres on supply chain competitiveness
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The impact of the Lean-Green philosophy on Zimbabwean manufacturing industry
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Business impact, risks and controls associated with the internet of things
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The impact of corporate entrepreneurship on service innovation in the financial services industry
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