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Information Structure in Nigerian Pidgin English Print and Electronic Media Advertisements
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Paul’s Missionary Strategies and their Replications in the Mission Outreaches of Lagos Metropolitan Areas of the Apostolic Church, Nigeria
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Page will reload when a filter is selected or excluded.- Christianity, from inception, has been a missionary religion. The Acts of the Apostles and Pauline letters are replete with Paul‘s missionary activities and their contributions to contemporary churches. Many scholars have examined Paul‘s missionary journeys and strategies, but adequate attention has not been given to the connection between these strategies and those of the Lagos Metropolitan Areas of The Apostolic Church, Nigeria (LMATACN) which is a missionary organisation. This study, therefore, compared Paul‘s missionary strategies with those of LMATACN with a view to determining the Biblical basis and the effectiveness of the missionary enterprise of LMATACN. The study utilised Peter Wagner‘s Frontier Missionary Strategy, which underscores the relevance of Bible-centredness for mission work. In-depth interviews were conducted with purposively selected 50 clergy and 20 laity. Also, 220 copies of a questionnaire were administered to 32 pastors, 45 church officers and 143 members selected from LMATACN, comprising Lagos and Ogun States. Church records at the Mission Headquarters in Lagos were consulted. Data were subjected to exegetical analysis, with reference to selected passages in Acts and Pauline letters; and percentages. Paul adopted five missionary strategies: choice of principal cities and cultural centres for evangelism (Acts 28:30-31; Romans 15:24; 1Thessalonians 1:8), team-ministry (Acts 9: 28-30; Romans 12:3-4), use of house-churches (Acts 16:27-34; 1Corinthians 1:16), adoption of ―tent-making‖ (part-time) mission (Acts 18:3; 1Corinthians 9:6-15; 1Thessalonians 2:9), and contextualisation of the gospel message (Acts 9:19-22; 17:22-32). The Lagos Metropolitan Areas of The Apostolic Church, Nigeria also used five missionary strategies: rural evangelism, group rallies and conventions, house-churches, education and the use of print and electronic media for evangelism. Lucan accounts in Acts documented the success of the five missionary strategies of Paul, through which he established new churches in the Provinces of Galatia (Acts 14: 20), Macedonia (Acts 17:4), Achaia (Acts 18:8), and Asia (Acts 19:10) within ten years (AD 47-57). Contrariwise, only two of the five strategies of Paul were relatively adopted by LMATACN: team-ministry and the use of house-churches. Little or no attempt was made to use principal cities and cultural centres, ―tent-making‖ mission and contextualisation of gospel message. This resulted in the lack of financial self-sufficiency, non-autonomy of ministers and local churches, sour ministerial relationship, lack of indigenisation and poor contextualisation of the gospel. The deficiency was evident in the responses of the respondents, as 87.7% of the respondents agitated for non-stipendiary mission in LMATACN, like that of Paul; while 80.0% canvassed for autonomy of ministers and local churches. Majority of the respondents preferred contextualisation of the gospel message. The Lagos Metropolitan Areas of The Apostolic Church, Nigeria adopted only two out of the five missionary strategies used by Paul, which revealed an inconsistency with biblical standard, and made the mission less effective. Therefore, LMATACN and other mission-minded churches need to completely adopt all the strategies of Paul to enhance effective missionary work 1 results 1
- Information structure provides a deeper understanding of how language is organised in Nigerian Pidgin English advertising discourse. Existing studies in Nigerian Pidgin English (NPE) advertisements have centred on describing its history, vocabulary items, standard orthography and aspects of grammar but there is a paucity of research on the information structure of pidgin texts. This study, therefore, investigated information structure in NPE advertisements in print and electronic media with a view to revealing the organisation of information for the establishment of their textual identities. M.A.K. Halliday’s model of Information and Thematic structures was applied in examining how theme and rheme combine to make up the thematic structure, the different ways in which the theme of a clause is realised and how it impinges on the meaning of an advertisement text. Fifteen spoken and fifteen written advertisement texts in NPE which were purposively sampled from print (newspaper/magazine/billboard) and electronic (radio/television/internet) advertisements formed the database. The samples were selected from a broad spectrum of products and services such as; beverages, household durables, pharmaceuticals, finance and communication. For the spoken texts, the transcription model adopted was the anglicised writing system used by Loreto Todd and the method for the analysis of data was discourse analytic. In NPE advertisements, information was organised in clauses which have constituents that are labelled Given and New. In the clauses, the Given element was first established by the advertiser before communicating the New information. This was done primarily to enhance comprehension of advert items. At the textual identity level, three varieties of theme in NPE advertisement texts, namely; Unmarked, Marked and Highly marked were used in the advertisements. While Marked and Unmarked themes were commonly used, the Highly marked theme rarely occurred. The information patterns varied: Topical+ Textual+ Interpersonal Themes and Rheme; Textual+ Textual Themes and Rheme; Topical+ Interpersonal Themes and Rheme. There were also substantial convergences and divergences in NPE print and electronic media advertisements. The notable areas of convergence were in the discourse structure of advertisement texts, the use of synthetic personalisation, mood systems, informal style, cohesive devices, referential indirectness, visual-verbal correspondence and tense patterns. Divergences occurred in graphology, space management, layout techniques, the use of different typefaces and letter sizes. Creativity was observed in well-designed and carefully-worded attractive headlines, picture-text convergence, picture-text divergence, the use of humour and figurative language. Information structure shows that the messages of pidgin texts connect as a unified discourse through the combination of Given and New elements while the textual identity reveals the constant theme-rheme patterns and their differential representations in print and electronic media advertisements. These features facilitate easy comprehension and recall of Nigerian Pidgin English advertising discourse. 1 results 1
- Lagos Metropolitan Areas of The Apostolic Church Nigeria 1 results 1
- Missionary strategies 1 results 1
- Nigerian Pidgin English 1 results 1
- Paul‘s mission 1 results 1
- The Acts of the Apostles and Pauline letters 1 results 1
- Theme and rheme 1 results 1
- media advertisements 1 results 1
- print and electronic 1 results 1
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