Search Results - Journal of Marketing and Consumer Research

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  1. Transformative consumer research in the new era of marketing: An introduction to the special issue

    Published in AMS Review (2025)
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  2. From algorithms to ecosystems: A transformative consumer research perspective on artificial intelligence for sustainable living

    Published in AMS Review (2025)
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  3. The challenges of journal marketing and distribution in a developing economy

    Published 2005
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