How to save marketing: Let’s focus on the phenomenon

Subjects: “…Sociology…”
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Conceptualizing service ecosystem agility to maintain functionality in the face of perturbations

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The concept of marketing and its mismatch with academic practice

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Invited Commentary on Grönroos’ article: How to save marketing: let’s focus on the phenomenon. Marketing as being and doing: Re-grounding the phenomenon in social practice

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Save our ship: Marketing in turbulent seas

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A more aspirational direction for the marketing discipline

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Convenient for me is not convenient for us: A collective-centric convenience mindset for a more sustainable future

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Marketing: A phenomenon of flourishing through care

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Death technologies and digital afterlife: An ethical perspective

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Digital Marketing as a Mediator Between Branding and Sales Performance in the Australian Real Estate Sector

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Changing Consumer Preferences From Unorganized Retailing Towards Organized Retailing: A Study in Jammu

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Civil Society Organizations and Policy Process in Tajikistan

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Reducing Regional Disparities with Integrated Peripheral Zones: Northern Argentina and Zicosur

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The Land Acquisition, Resettlement and Rehabilitation (LARR) Bill 2011: Providing Solutions or Raising Questions?

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Developing Business Acumen in Chinese Business School Graduates

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A Case Study: Impact of International Liberalization on the Indian Economy

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FDI in Vietnam: An Empirical Study of an Economy in Transition

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Have China & India achieved their potential in attracting Foreign Direct Investment?

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Dilemmas of Diversification: Regional Economic Development and Business-Industrial Clusters in China and Kazakhstan

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Editor’s in Chief Note

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