Context aware advertising by Youssef, Youssef

“…The gathered data was used for training the recommendation engine and computing the latent context-item preferences. This also served to identify the performance of a system that randomly sends advertisements to users. …”
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Altruism and the role of affect: an investigation into the causal effects of positive emotions and its rationality on altruism by Kinyanjui, George Kariuki

“…Subjects in the positive affect treatment send significantly more tokens to anonymous others in a dictator game as compared to subjects in the mild neutral affect treatment. …”
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