Exploring the spillover effects in a multi-vendor rewards programme in South Africa

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The theory of reasoned action as applied to brand loyalty by Ruttenberg, Allan

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Identifying how organisations can achieve positive customer experience through their digital touch points - a case study of a major banking institution in South Africa

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The alignment of customer relationship management (CRM) strategies with overall organizational forces and strategies by Berhane Ogbamichael, Hermon

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Development of a data analytics-driven information system for instant, temporary personalised discount offers by Els, Zandaline

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MODELLING THE ANTECEDENTS THAT INFLUENCE BRAND INNOVATIVENESS, AGE AND PERSONAL INNOVATIVENESS IN SOCIAL COMMERCE SHOPPING BEHAVIOUR by De Freitas, Vanessa Fernandes

“…The conceptual model of the study proposes that the moderating effect of personal innovativeness and age influences the relationship between brand innovativeness and Customer-Based Brand Equity factors, namely brand trust, brand reputation, brand quality, brand credibility and brand loyalty in a social commerce context. …”
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Sport sponsorship as a community engagement tool : Spinneys Dubai 92 Cycle Challenge

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A records management capability framework for the FirstRand Banking Group by Van der Klashorst, Lizelle

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A framework for factoring citizen perceptions in local public service value systems to improve service quality by Leach (née Mouton), Lorette Megan

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Positioning of selected Middle Eastern airlines in the South African business and leisure travel environment

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A study on database marketing practices that raise consumer privacy concern : a proposed model for regulating database marketing practices in South Africa by Visser, Diane

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