Investigating the relationship between corporate brand personality and employee brand commitment

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The influence of corporate reputation on millennials job pursuit intentions : the moderating role of employer brand equity and organisational attractiveness

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Global versus local brands in South Africa: an empirical analysis of consumer perceptions by Coetzee, Zandereen

“…In addition to the signaling theory, the brand-analysis model was employed to measure these perceptions relating to brand-specific associations (perceived quality and emotional value), general brand impression (brand awareness and brand image) and brand commitment (brand loyalty and purchase intention). …”
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Political branding in Botswana and Malawi: electoral competition and the welfare agenda, 1994-2014 by Hamer, Samuel Frederic

“…For their part, opposition leaders have branded themselves around a "social-democratic" approach to poverty reduction. …”
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Technical succession planning as a knowledge retention strategy for knowledge organisations

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B Corp certification in Africa: motivations, opportunities and challenges in promoting socially and environmentally responsible management practices by Grand, Savannah

“…This study contributes to addressing this gap by using purposive sampling of 12 participants and employed thematic coding to analyse qualitative data. …”
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Managing golf players’ transition from junior to professional level

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Managing golf players’ transition from junior to professional level

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