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    A more aspirational direction for the marketing discipline

    Published in AMS Review (2026)
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    Convenient for me is not convenient for us: A collective-centric convenience mindset for a more sustainable future

    Published in AMS Review (2026)
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    Untangling the market orientation and customer orientation continuum: Proposing independent conceptualizations

    Published in AMS Review (2026)
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    Building on and galvanizing ’s progress

    Published in AMS Review (2025)
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    Contingent influences of innovation characteristics and firm capabilities on early-mover advantage: A conceptual framework for high-tech environments

    Published in AMS Review (2025)
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    Securing early-mover advantage in technology markets: Insights from the field on the contingent influence of organizational will and skill

    Published in AMS Review (2025)
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    Energy Intangibility and Ecological Concerns: What Strategies for Energy Suppliers in the Residential Market?

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    Creativity-Driven Innovation for Heritage Breed Conservation: Concept Development Using SCAMPER and Brainwriting

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    Factors Influencing Buying Behavior of Swedish Toy Collectors

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    The Role of Professor Personal Branding in Fostering Student Advocacy

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    The Effect of Facebook Advertising Quality on Consumer Purchase Intention: A Comparative SEM Study of Ghana and Guyana. Incorporating Trust and Risk Perceptions

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    Challenging the Market Leader Through Sponsorship: The Role of Team Identification and Team Performance

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    Examination of Factors Influencing Consumers’ Water Conservation Behavior: The Moderating Role of Information Publicity

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    Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 18, No. 1

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    Fuel Type Preference in Car Purchases: A Gender based Critical Study

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    The Effect of Relationship Marketing on Customer Loyalty: The Case of Cooperative Bank of Oromia in Nekemte Town

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    From Origins to Outcomes: A Critical Analysis of Ethiopia’s Tourism Branding Strategy, Structural Constraints, and Strategic Pathways

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    Predictive Analytics and the 2024 Presidential Election: A Study of Key Candidate Attributes That Predict Election Results in the 2024 Presidential Election

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    The Influence of Gambling Advertising on Consumers' Gambling Purchasing Decisions

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    Digital divides in online job search: Insights from Europe

    Published in Management & Marketing (2025)
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