The influence of musical congruity in advertising on atitude and intent by De Villiers, Engela

Other Authors: “…Human-Van Eck, Debbie…”
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The relevance of traditional literary theory for brand storytelling in the South African context by Turner, Talbot

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Cause-related marketing in South Africa : effects of donations and rewards on consumers’ perceived motives, perceived fairness, attitudes and purchase intention by Van Schoor, Mari-Lu

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The influence of non-profit visual and verbal communication cues in cause-related marketing on consumer attitudes and intentions by Odendaal, Yanke

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Board intellectual capital components for nonprofit board role fulfilment by Mulholland, Hanli

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Exploring artificial intelligence in marketing: A South African perspective of adoption, usage and motivational drivers by In-Albon, Livia Maria

Other Authors: “…Human-Van Eck, Debbie…”
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