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Cause-related marketing in South Africa : effects of donations and rewards on consumers’ perceived motives, perceived fairness, attitudes and purchase intention

Thesis (MCom)--Stellenbosch University, 2021.

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Bibliographic Details
Main Author:	Van Schoor, Mari-Lu
Other Authors:	Human-van Eck, Debbie
Format:	Thesis
Language:	en_ZA
Published:	Stellenbosch : Stellenbosch University 2021
Subjects:	Social marketing > South Africa Consumer goods > Marketing > South Africa Consumer attitudes > Social marketing > South Africa UCTD
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Internet

http://hdl.handle.net/10019.1/124195