Van Schoor, M., & Human-van Eck, D. (2021). Cause-related marketing in South Africa: Effects of donations and rewards on consumers’ perceived motives, perceived fairness, attitudes and purchase intention. Stellenbosch : Stellenbosch University.
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Chicago Style (17th ed.) Citation
Van Schoor, Mari-Lu, and Debbie Human-van Eck. Cause-related Marketing in South Africa: Effects of Donations and Rewards on Consumers’ Perceived Motives, Perceived Fairness, Attitudes and Purchase Intention. Stellenbosch : Stellenbosch University, 2021.
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MLA (9th ed.) Citation
Van Schoor, Mari-Lu, and Debbie Human-van Eck. Cause-related Marketing in South Africa: Effects of Donations and Rewards on Consumers’ Perceived Motives, Perceived Fairness, Attitudes and Purchase Intention. Stellenbosch : Stellenbosch University, 2021.
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Warning: These citations may not always be 100% accurate.