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Segmenting the South African wine market : a focus on involvement, motive/lifestyle and purchase behaviour

Thesis (MCom)--Stellenbosch University, 2022.

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Bibliographic Details
Main Author:	Myburgh, Carna
Other Authors:	Pentz, Christian Donald
Format:	Thesis
Language:	en_ZA
Published:	Stellenbosch : Stellenbosch University 2022
Subjects:	Wine consumption > South Africa Wine > Marketing > South Africa Wine consumer behaviour UCTD
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Internet

http://hdl.handle.net/10019.1/126124