Similar Items: Exploring the signalling potential of mega-sporting events : an analysis of the 2010 FIFA World Cup in South Africa
- E - marketing of sports mega-events with specific reference to the 2010 Soccer World Cup
- The sport for development legacies of the 2010 FIFA World Cup
- The 2010 Fifa world cup: Perceptions of its sports and development legacy potential
- The post-event function of world cup stadia as contribution to the 2010 Fifa World Cup legacy
- Tax consequences of the 2010 FIFA World Cup
- The experiences of South African spectators at the 2010 FIFA World Cup South Africa™
Author: Botha, Elsamari
- B2B brand engagement in social media: The employee's perspective
- Understanding the role of emotion in viral marketing
- Social media performance of user generated content and its relationship with conspicuous consumption: through the lens of the expectation confirmation theory
- Exploring the signalling potential of mega-sporting events : an analysis of the 2010 FIFA World Cup in South Africa
- The effect of negative user-generated content on consumer-based brand equity : comparing brand loyal versus non-loyal customers in the luxury wine market
- Evaluating an androgynous brand extension: the gender identity/ gendered brand relationship and influencing factors