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Exploring the signalling potential of mega-sporting events : an analysis of the 2010 FIFA World Cup in South Africa
Mega-sporting events such as the 2008 Olympic Games in Beijing, the 2010 FIFA World Cup in South Africa and the 2014 FIFA World Cup in Brazil have been observed to serve as highly influential tools for the promotion of positive media impressions surrounding the host destination. Drawing from the fie...
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| Format: | Thesis |
| Language: | English |
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School of Management Studies
2016
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