Similar Items: An investigation into brand loyalty, and the case for house brands in the emergent township market
- An exploration of the alignment between the leadership brand and corporate brand attributes
- A brand communication model for micro and small enterprises in South African townships
- The role of gender in brand anthropomorphism of brand spokes-characters
- Examining the factors structures of brand loyalty of men’s deodorants among generation X and generation Y consumers in Cape Town
- The antecedents and consequences of brand equity in the South African running shoe market
- The effect of negative user-generated content on consumer-based brand equity : comparing brand loyal versus non-loyal customers in the luxury wine market
Author: Simpson, John
- Strategy and financial performance of South African industrial companies
- An investigation into brand loyalty, and the case for house brands in the emergent township market
- Competencies, capabilities, and relational factors in buyer-supplier Business-to-Business networks
- An investigation into whether young teens change their clothing consumer behaviour and brand preferences after the transition from primary school (grade seven) to high school (grade eight) in the South Western Cape