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A brand communication model for micro and small enterprises in South African townships

Thesis (PhD (Communication Management))--University of Pretoria, 2022.

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Bibliographic Details
Other Authors:	De Beer, Estelle
Format:	Thesis
Language:	English
Published:	University of Pretoria 2023
Subjects:	UCTD Brand communication Customer service Marketing communication mix Brand and market resources Multidisciplinary
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Internet

http://hdl.handle.net/2263/91586