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A communications approach to building brand personality: The influence of celebrity gender, communication appeal and product involvement

Thesis (MComm)--Stellenbosch University, 2016

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Bibliographic Details
Main Author:	Smit, Werner Antonio
Other Authors:	Human, Debbie
Format:	Thesis
Language:	en_ZA
Published:	Stellenbosch: Stellenbosch University 2016
Subjects:	Brand name products Brand personalities Celebrities in marketing Gender in marketing Communication in marketing Marketing research
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Internet

http://hdl.handle.net/10019.1/98744