Smit, W. A., & Human, D. (2016). A communications approach to building brand personality: The influence of celebrity gender, communication appeal and product involvement. Stellenbosch: Stellenbosch University.
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Chicago Style (17th ed.) Citation
Smit, Werner Antonio, and Debbie Human. A Communications Approach to Building Brand Personality: The Influence of Celebrity Gender, Communication Appeal and Product Involvement. Stellenbosch: Stellenbosch University, 2016.
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MLA (9th ed.) Citation
Smit, Werner Antonio, and Debbie Human. A Communications Approach to Building Brand Personality: The Influence of Celebrity Gender, Communication Appeal and Product Involvement. Stellenbosch: Stellenbosch University, 2016.
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Warning: These citations may not always be 100% accurate.