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Branding as a strategic tool to reposition a destination : a survey of key tourism stakeholders in Zimbabwe

Thesis (PhD)--University of Pretoria, 2009.

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Bibliographic Details
Other Authors:	Heath, Ernest Thomas
Format:	Thesis
Published:	University of Pretoria 2013
Subjects:	Market segmentation Destination marketing Positioning Destination branding Image Brand equity Competitiveness Brand communication Brand identity UCTD
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