-
Building brand emotional connections with eco-efficient packaging: Exploring the role of utilitarian, symbolic, and hedonic benefits
-
The role of content marketing on the vehicle insurance industry
-
Case Study of Emotion-Based Charitable Foundation Communication: Consumer Evaluation of Emotional Content Used in Digital Communication
-
Authenticity under Emotional Strain in Social Services Leadership
-
Understanding the role of network effects in digital platforms to unlock market access for smallholder farmers
-
Challenging the Market Leader Through Sponsorship: The Role of Team Identification and Team Performance
-
The Usage of Emotional Content in Digital Communication: The Case of Lithuanian Charitable Foundation
-
The role of agricultural market reforms in enhancing farmers’ income in Nigeria
-
Innovative Work Behaviour, Emotional Intelligence, Creativity, and Organisational Climate in High Schools
-
Web marketing : South African marketers’ perceptions of social media, its impact and future role
-
Emotional Content in Charitable Foundations’ Communication on Social Media: A Case Study Approach
-
Market and marketing information of Bodija plank market in Ibadan metropolis, Ibadan, Oyo State, Nigeria
-
Scholarly pursuit of marketing as a phenomenon and marketing phenomena
-
If marketing is a phenomenon of creating meaningfulness, what is meaningful marketing theory?
-
Essential marketing principles for non-profit organisations: Views of marketing managers
-
Effects of content marketing on attitude formation in the South African energy drink market
-
The perceptions and understanding of the importance and the use of marketing communications by microenterprises in South Africa
-
What is marketing? Three defining properties
-
The Components of Marketing Capability : a framework and processes of knowledge integration for development
-
The Libor market model and its calibration to the South African market
-
Marketing: A phenomenon of flourishing through care
-
How to save marketing: Let’s focus on the phenomenon
-
The concept of marketing and its mismatch with academic practice
-
Save our ship: Marketing in turbulent seas
